Oracle Social Cloud (legacy)

It's a great tool if you want to easily look at what your customers are saying about your product. It's a pretty self-intuitive program that lets you analyze what customers are saying and manage the relationship with them across social media platforms.

Very well suited for any company looking to take their social interaction either from a lead gen or service and support and marketing perspective to the next level. This is a scalable enterprise solution.

It works best if users or collaborators of the platform and social media efforts had a strong relationship. If it's a tool that's not adopted by all stakeholders, it defeats the purpose of it simplifying tasks.

If you are looking to manage multiple social channels and quickly schedule posts it's a great tool. Not the best tool if you're looking to provide real time or near real time support and feedback to customers who are in the moment.

Oracle Social Relationship Management is a great way to publish to a schedule, can easily reschedule items by dragging them to a different day, good 'listening' ability. It's very expensive, so probably only suited for larger companies with multiple channels to monitor.

Oracle Social Relationship Management (SRM) may work for you, primarily if your organization uses Eloqua as a marketing automation system. However, I would recommend looking into other tools.

As a powerful front end to an in-place, sophisticated Customer Experience platform SRM may be a little too much, but for most other applications it is an excellent option.

I think it's great for a mid to large sized company, but may not be as helpful for smaller organizations due to the cost and time that has to be invested to get it up and running, and the time it takes to monitor and analyze results derived from the system.

Definitely more appropriate if you are managing multiple social media accounts. If you are only managing one Facebook account, one Twitter account and one LinkedIn account, you're better off using the sites directly, given the lack of data for Twitter.

Involver may be a good fit for a company who is not too design savvy, or all that visual. It is really a pretty basic system. There are much better, more robust platforms out there now that allow for greater customization for those who want it, or better looking layouts from the start. Involver got left behind after being bought by Oracle, and in a space as fast moving as social media, it is unacceptable to fall behind. Hopefully they get their act together, build their team back up, and make it a competitive product again, but as of now it is antiquated.

Involver is great platform for brands to use if they're looking to increase social media engagment

I would say it's perfect for post scheduling, planning, and moderation (especially if more than one person is working on the brand's social activity), but I would say that it's probably not the best choice if your main concern is more about complex and truly custom app development. I would also have to point out that there are other, cheaper tools that would meet most demands for post scheduling, planning, and moderation.

I would tell my colleague to ensure a great support model is put in place. Make sure the dev team has the skill set to adapt to the proprietary language and ensure that the documentation provided by Involver suits the organizations needs in order to be self-sustaining.